Services
People-centered Design for AI
Ten years ago, Brenton joined the IBM Watson AI/ML team with a mission to pioneer innovative solutions in industries on the cusp of transformation. Over nearly a decade, the ongoing challenge has been to reimagine how AI, coupled with user research and user experience design, can revolutionize business outcomes, foster sustainability and equity, and touch the hearts of people
Design for business
Design is a C-Suite priority for growth.
Good design and user experience drive shareholder value. Design-centric organizations outperform the S&P 500 index by 211%.
UX research and design help organizations understand how AI empowers people and delivers value.
Design-centric companies outperform. Those with top-quartile McKinsey Design Index scores outperformed industry-benchmark growth by as much as two to one.
AI First Product Offerings
Outsmart competitors with ethnographic research for better market understanding.
Launch a first release that has been validated, branded, and loved by potential customers.
Quality, high-value deliverables and branding for any investment or release stage.
GTM research that includes sustainability considerations.
See Federato.ai
Customer centered 💜
User experience research (UXR) builds a deep understanding of people and their unspoken needs and preferences.
Human-centered customer experience design (CX) that builds loyalty.
AI first User experience design (UX) and visual UI design delivers delightful product solutions.
AI first Service design fosters market differentiation in digital and physical places.
Design Strategy & Innovation
Formulate Product offerings that evolve from business canvas to innovative products and interactions.
Envision the future with user experience research, workshops, and storytelling.
Build live prototypes and proof of concepts to test and validate with real users.
Collaborative Partners & Teams
Move fast with Design Thinking workshops and methods.
Design in Accessibility and equality from day 1.
Stakeholder playbacks for alignment at all levels in an organization.
Design integration with DevOps, Agile, and Continuous release.
Live digital tools make remote collaboration easy and highly effective. In-person Design Thinking collaboration sessions and workshops supercharge teams.
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• Design & business strategy
• AI tool stacks
• Product market fit
• Product Led Growth (PLG)
• Jobs to Be Done (J2BD)
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• User experience research (UXR), qualitative and quantitive approaches
• Mental models for AI
• Fast wire framing
• User experience (UX) design
• User interface design (UI)
• Prototyping and testing
• Usability testing
• Accessibility
• Design systems
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• Branding workshops
• Brand systems & guidestem description
Sharing & Recognition
Boulder Startup Week. 2024.
Harmonizing “Minds”: Aligning AI with Human Cognition for Better Experiences, Boulder Startup Week, 2024.
Customer-Driven Executive, Oct 2022.
IBM Growth Behaviors, July 2022.
IBM Outstanding Technical Achievement Award, April 2022.
Enterprise Design Thinking - Team Essentials for AI, January 2022.
Enterprise Design Thinking Practitioner, December 2021.
Style Guides to Design Systems. Brenton Elmore and Bill Clark. Bolder Design. Boulder, CO. April 30, 2019.
Design Thinking. Big & Small. Brenton Elmore. Bolder Design. Boulder, CO. April 24, 2018.
Design for AI and Cognitive Computing. Brenton Elmore. Denver Startup Week. Denver, CO, September 25, 2017.
IBM Outstanding Technical Achievement Award, October 2015.
IBM Leadership Award, November 2014.
IBM Invention Achievement Award, September 2014.
IBM Manager’s Choice Award, June 2014.
Design With Empathy. Brenton Elmore and Teresa Swingler. Presented at IxDA. Phoenix, AZ, May 28, 2014.
IBM Labyrinth Award for Invention, April 2014.
IBM Outstanding Technical Achievement Award, November 2013.
Design Thinking & eLearning. Brenton Elmore. Presented at Greater Arizona eLearning Association. Phoenix, AZ, November 8, 2011.
Field Research & Personas. Brenton Elmore. Presented at IABC. Tucson, AZ, April 11, 2011.
Designing Software for Consumers to Easily Set Up a Secure Home Network. Brenton Elmore, S. Ivaturi, Stuart Hamilton. In CHI 2007.
Cisco Achievement Program, 2004, 2003, and 2001.
A Human Factors Process for Understanding Users, Defining Their Roles, and Generating System Requirements. Brenton Elmore. Presented at Eller MIS 2003: Managing IT in Networked Organizations. Tucson, AZ, October 24-25, 2003.
Cisco Innovation Award for Excellence in User Interface Design, 2002.
Cisco Partnership Award for Cross-Functional Teamwork, 2002.